The Mozilla Corp. on Friday asked Firefox fans to submit video
testimonials about the open-source browser for possible inclusion in
the company's global marketing campaign.

Mozilla, the for-profit company developing and marketing Firefox, has set up a Web site
for fans to upload 30-second videos describing why they like the
browser. A second part of the ad contest, called Firefox Flicks, is set
to be unveiled in mid-December, and is aimed at creative professionals
and students.

"Our success has been driven by satisfied users letting other people
know they are having a better Web experience with Firefox," Christopher
Beard, vice president of products at Mozilla Corp., said in a
statement. "Firefox Flicks taps into the creative energy and enthusiasm
of our community to tell the world in their own words why they love
Firefox."

The contest is an expansion of a previous grassroots effort that led
to a community-sponsored two-page ad in The New York Times in November
2004. The ad was in support of Firefox 1.0.

Mozilla is waging an uphill battle for market share against the
dominant browser Microsoft Corp.'s Internet Explorer, which has 86.5
percent of the market, according to Web-monitoring firm
NetApplications. Firefox has an 8.6 percent share.

¶ Sunday, December 04, 2005